Las Vegas based GameCo LLC is slated to distribute their exciting games of skill throughout Nevada once casino operations are allowed to resume. GameCo recently announced that it has received a unanimous approval for their skill gaming platform from the Nevada Gaming Commission (NGC). The NGC’s approval sets GameCo up to distribute and market their games to Nevada casinos.
GameCo recently concluded a successful six-month trial of two of its games. The two games were “All-Star Hoops” and “Nothin’ but Net 2” which were trialed at the Park MGM, the Linq Hotel, and the MGM Grand in Las Vegas, as well as the Atlantis in Reno.
Blaine Graboyes who is the co-founder and CEO of GameCo said that the approval from the NGC is a significant milestone for a startup that is targeting the highly regulated gambling industry.
All-Star Hoops and Nothin’ but Net 2 are both basketball-based games where players attempt to make the most number of shots on a video screen within an allotted period of time. Both games have single player as well as multiplayer gambling modes. The house keeps a percentage edge on all games played.
GameCo is also planning to launch a number of new games featuring similar mechanics in the near-future. These include Destination Tiki, a Match 3 Slots Game and a golf-based game called Sweet Spot Golf. Some of the other games in the pipeline include Steve Aoki’s Neon Dream Rhythm Runner and Star Trek: Voyager. The company also has plans to come out with a multiplayer arena, where gamblers can play one-on-one or in knockout tournaments similar to eSports events right on the casino floor.
Belief in Virtual Skill Games Pays Off
Graboyes said the company’s success of their field trials point to the fact that novel game types and mechanics will draw millennial gamblers. At least 80% of GameCo’s coin-in revenue arrived from players from Generation X or younger, as opposed to 20% for the company’s traditional slot game offerings.
GameCo also found that they realized at least 12% more uncarded play with their new games, compared to other traditional slot machines or other skill games in the market. For Graboyes, this is a good sign for GameCo, indicating that new types of players are being attracted by their novel skill-based games.