Playtech gained entry to the New Jersey market through its long-term partnership with gambling operator bet365. This is Playtech’s first foray into the US iGaming market. A number of Playtech products went live on bet365 as a result of the partnership, including games like White King, Great Blue and Frankie Dettori’s Magic Seven.
To enter the New Jersey market, bet365 partnered with Hard Rock Hotel & Casino Atlantic City in 2019. Since then, bet365 has managed online casino and sportsbook operations in the state.
Playtech and bet365’s partnership was originally limited to poker and casino products, with Playtech supplying their products to bet365’s customer base. Playtech was granted permission to offer its casino products in New Jersey by the state’s Division of Gaming Enforcement in June, which approved a transactional waiver for the company’s operations in the state.
Playtech has noted that they plan on expanding their US operations in the near-future, disclosing that they are currently looking for more local iGaming partners. The company has also stated that they have already applied for licenses in a number of US states that offer legal online casino games to its residents.
Shimon Akad, Chief Operating Officer for Playtech, said that their launch in New Jersey is a significant step forward for the company in their plans to roll out operations in the US. Akad also stated that bet365 is one of Playtech’s most valued partners, which helped make their transition into the US market more convenient for the firm.
Playtech has recently made a number of moves to solidify their global presence. Playtech recently revealed its Spin & Win Roulette offering, which it launched with PokerStars Casino in Spain.
bet365 to Offer More Playtech Products Soon
Akad noted that their recent launch is a testament to Playtech’s commitment to continually seek out new and emerging markets where they can offer their tried and tested suite of casino software and game solutions.
While Playtech content on bet365’s New Jersey site is presently limited, Akad said that more casino content will be ported over to the platform in the next few months.
A bet365 spokesperson stated that Playtech has long been a valued partner to the company and expressed their excitement at being the first to offer Playtech content in New Jersey, which they believe will help build their brand in the state.