Sands China entered into a five year partnership back in 2013 with DreamWorks Animation SKG which allowed the company to use DreamWorks Animation cartoon characters as part of its non-gaming offerings at its Sands Cotai Central casino.
Macau’s casinos have been under pressure from the government to expand their non-gaming offerings to bring in more families and not depend solely on gaming revenue.
Sands China promoted a special ‘Dreamworks Experience’ which included birthday parties and cartoon themed breakfasts that features special characters from DreamWorks. The California based company has produced a number of mega films including How to Train Your Dragon, Kung Fu Panda, Madagascar and Shrek. Children as well as adults at the Sands Cotai Central had the opportunity to meet and spend some one-on- one time with these special characters.
Venetian Macao 澳門威尼斯人
The Po’s Kung Fu Feast Character Breakfast show was one of the properties most popular non- gaming offerings and the final show will take place on October 8. Sands China did not confirm why the company had decided to end its partnership with DreamWorks. DreamWorks Animation has also partnered with Melco Resorts and offers a number of non-gaming entertainment attractions at the company’s City of Dreams Manila casino.
Ruth Boston, senior vice president of Sands China said that the two companies had a great working relationship but it was time to move on and try new offerings.
In a statement
As an integrated resort we are continuously striving to bring new and exciting entertainment to our resorts for our guests, visitors and in particular our family market to enjoy. As such we are currently looking for new family themed offerings of the same calibre for all of our guests to experience.
The competition in the Cotai district has increased significantly during the last 12 months with the opening of two multi-billion dollar integrated resorts in the Wynn Palace and Parisian Macao. A third billion dollar resort called MGM Cotai is also scheduled to open by the end of this year.
Las Vegas Sands Corp, the parent company of Sands China announced earlier this year that it planned to make a number of refurbishments at its Sands Cotai Central casino. The company plans to make changes to both its gaming and non-gaming offerings in the coming months in order to generate great interest from consumers in Sands Cotai Central’s services.