Hard Rock Atlantic City, The Beach BarSummary:

  • Hard Rock Atlantic City has asked government officials to repair the erosion at the Boardwalk’s northern end.
  • The significant damage occurred offseason and is preventing Hard Rock from opening its Beach Bar.
  • The US Army Corps of Engineers will handle the restoration but there is no timeline available.

Hard Rock Atlantic City has announced it will most likely not be able to open its Beach Bar in the summer of 2024 because of the important beach erosion that occurred at the northern end of the Boardwalk off-season, in the wintertime.

The 17-acre go-to entertainment destination that offers a dynamic inventory of casino games, first-class restaurants, and world-class entertainment has asked federal government officials to work fast and fix the severely damaged beach.

The Beach Bar Is Completely Dismantled

Hard Rock Hotel & Casino Atlantic City’s general manager, Mike Sampson, explained to local government officials that their Beach Bar was severely affected by winter storms, displaying photos showcasing the dismantled venue.

Sampson further added the restoration project for the location that offers cocktail service and beachfront cabanas for rent to guests who are at least 21 was currently impossible because of the erosion on the beach.

We lost the Beach Bar completely and are removing debris” Sampson stated during a Clean & Safe Atlantic City committee meeting at the City Hall.

The bar is located between the Boardwalk’s Steel Pier and Resort’s Landshark Bar. Sampson made it clear they were not the only ones dealing with the offseason damage.

Resorts and the Steel Pier also expressed concerns regarding the state of the beach for the upcoming summer.

A Restoration Project for the US Army Corps of Engineers

Beach erosion restoration projects are usually tackled by the US Army Corps of Engineers.

City officials have announced that the Army was preparing the rehabilitation plans without mentioning a specific timeline for the project itself.

Sampson emphasized the fact that time was critical, in the context of the busiest time of the year in Atlantic City, from June to August, rapidly approaching.

The GM added that, unless action was taken “very quickly”, the Beach Bar restoration plan would turn into a post-summer project and that they would not be able to resume their regular beach operations.

About the Author

Author Sadonna Price has been part of the online casino industry for over a decade, watching it develop and expand across the US. She enjoys playing online slots and table games, as well as Texas Hold’em.