{"id":3490,"date":"2025-08-13T12:16:55","date_gmt":"2025-08-13T12:16:55","guid":{"rendered":"https:\/\/www.casinousa.com\/news\/?p=3490"},"modified":"2025-09-04T10:50:39","modified_gmt":"2025-09-04T10:50:39","slug":"july-the-second-weakest-month-of-2025-in-casino-visits","status":"publish","type":"post","link":"https:\/\/www.casinousa.com\/news\/july-the-second-weakest-month-of-2025-in-casino-visits","title":{"rendered":"July, the Second Weakest Month of the Year in Casino Visits"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.casinousa.com\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/us-casino-foot-traffic.jpg\" alt=\"US Casino Foot Traffic\" class=\"alignright size-full wp-image-3491\" width=\"300\" title=\"July, the Second Weakest Month of the Year in Casino Visits\" \/><strong>Summary:<\/strong><\/p>\n<ul>\n<li>Nationwide casino foot traffic in July fell 9.9% from 2024, marking the second weakest month of the year. <\/li>\n<li>The temporary setback could soon disappear as spending per visitor is going up and new properties are opening.<\/li>\n<li>Colorado posted strong gains while Detroit, Atlantic City, and Massachusetts lagged.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.casinousa.com\/states\">US Casino<\/a> foot traffic stumbled in July, August 12 investor note from Jefferies Equity Research analyst <strong>David Katz<\/strong>, signaling the second-worst month of the year for operators, just ahead of February\u2019s 14.3% drop.<\/p>\n<p>The number of <strong>people who chose to visit brick-and-mortar gambling venues went down 9.9% from last year<\/strong> and <strong>nearly 20% lower than the same month in 2019<\/strong>.<\/p>\n<h2 id=\"temporary-hiccup-fought-off-by-increased-spending\">Temporary Hiccup Fought Off by Increased Spending <\/h2>\n<p>Katz explained the decline slightly interrupted the \u201c<em>stabilizing trends<\/em>\u201d that began to trigger gradual improvement earlier this year, while adding that the numbers could be more of a blip than a new downward pattern.<\/p>\n<p>One bright spot, however, was the fact that spending per visitor numbers went up, with Katz noting that the July calendar lined up almost exactly with 2024\u2019s, except for the Fourth of July landing on a Friday this year rather than a Thursday. <\/p>\n<p>Several casino executives told the analyst that July business has been \u201c<em>OK<\/em>\u201d for them, leading him to believe the slump would not hold. <\/p>\n<blockquote><p>We anticipate trends will continue to stabilize in 2025, as comparisons have started to ease vs. prior-year levels<\/p><\/blockquote>\n<p>One possible reason for the growth is the increasing number of property opening events, with Penn Entertainment\u2019s debut of the new Hollywood Joliet on August 11 on top of the list, followed by Churchill Downs\u2019s opening of<a href=\"https:\/\/www.casinousa.com\/news\/churchill-downs-incorporated-to-open-the-rose-gaming-resort-in-september\"> The Rose Gaming Resort<\/a> in Virginia.<\/p>\n<blockquote><p>Our take is that the monthly performance reflects the volatile path toward the normalization of traffic trends post-COVID, as well as the heightened competition and renovations in specific locations<\/p><\/blockquote>\n<h2 id=\"mixed-regional-numbers\">Mixed Regional Numbers<\/h2>\n<p>In terms of regions, July\u2019s results were mixed. While <strong>Ohio<\/strong>\u2019s traffic slipped just 1.5% from last year and 0.4% from 2019, <strong>Pennsylvania<\/strong> went down 0.6% year-over-year but up 14.2% from pre-pandemic. <\/p>\n<p><strong>Atlantic City<\/strong> fell 4.9% from last year and 13.2% from 2019, while <strong>Illinois<\/strong> did better, only dropping 0.9% year-over-year, but still going down 14.4% from pre-COVID. <\/p>\n<p>Meantime, <strong>Massachusetts<\/strong> marked a 2% dip from 2024 and still remained 25.9% behind 2019, a figure that was possibly affected by New Hampshire casino\u2019s \u201c<em>increased competition<\/em>\u201d<\/p>\n<p>In <strong>Kentucky<\/strong>, new casino openings made 2019 comparisons irrelevant, but traffic was 1.3% lower than last year<strong>. Black Hawk, Colorado<\/strong>, bucked the trend with a 9% gain, fueled by Monarch\u2019s new property, \u201c<em>which continues to ramp and take share<\/em>\u201d<\/p>\n<p>Katz believes regional gaming is still better positioned for near-term growth than Las Vegas, where <a href=\"https:\/\/www.casinousa.com\/news\/casino-earnings-season-begins-with-mixed-outlook\">Strip expectations remain muted until late 2025<\/a>. He sees upside for Penn in the Midwest, potential for Caesars \u201c<em>to benefit from the expected uptrend<\/em>\u201d if execution improves, and is watching closely to see how Churchill Downs\u2019 new properties perform.<\/p>\n","protected":false},"excerpt":{"rendered":"Summary: Nationwide casino foot traffic in July fell 9.9% from 2024, marking the second weakest month of the year. The temporary setback could soon disappear as spending per visitor is going up and new properties are opening. Colorado posted strong gains while Detroit, Atlantic City, and Massachusetts lagged. US Casino foot traffic stumbled in July, [&hellip;]","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,6,5],"tags":[],"class_list":["post-3490","post","type-post","status-publish","format-standard","hentry","category-news","category-financial","category-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>July, the Second Weakest Month of the Year in Casino Visits<\/title>\n<meta name=\"description\" content=\"The number of U.S. casino visitors went down almost 10% in July compared to last year\u2019s data and remained 20% lower than the pre-pandemic figures in 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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