{"id":1243,"date":"2020-02-06T13:04:03","date_gmt":"2020-02-06T13:04:03","guid":{"rendered":"https:\/\/www.casinousa.com\/?p=1243"},"modified":"2020-02-06T13:04:03","modified_gmt":"2020-02-06T13:04:03","slug":"las-vegas-casino-industry-looking-to-use-facial-recognition-tech-and-ai","status":"publish","type":"post","link":"https:\/\/www.casinousa.com\/news\/las-vegas-casino-industry-looking-to-use-facial-recognition-tech-and-ai","title":{"rendered":"Las Vegas Casino Industry Looking To Use Facial Recognition Tech & AI"},"content":{"rendered":"

\"CasinoA crowd comprised of almost a hundred casino industry representatives\u2014executives, lawyers, and industry analysts were present in a day-long primer at the UNLV Boyd School of Law<\/strong> to learn more about machine learning, facial recognition and artificial intelligence<\/a> (AI), their sights set on determining how they can make use of the new tech to improve the casino experience for the ordinary punter.<\/p>\n

Many of the applications of these new technologies center on improving customer service. By automatically recognizing customers through facial recognition software, casinos will be able to tailor their services to those customers in real time.<\/p>\n

Facial recognition could expedite the logging-in process on slot machines equipped with cameras, which would also make it easier for the casino to detect fraud, enforce bans on players, and recognize new players, targeting them for customer loyalty programs. <\/p>\n

Facial recognition would also help pit managers by reducing their workload keeping track of players in table games<\/a> by their clothes, instead letting the cameras identify the customers for them helping them focus more on preventing fraud. <\/p>\n

AP Archive<\/strong><\/p>\n

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